Earth Day
As the social lead for Earth Day Canada, I’ve led two of their annual campaigns, translating broader digital creative into social-first formats that drive real results.
Beyond content development, I oversee paid media strategy to help the brand reach new audiences across platforms, and deliver comprehensive reporting on both paid and organic performance to inform future campaigns.
Earth Day Is Leg Day
In our 2024 Earth Day Campaign we asked Canadians to skip the car to save the planet. Bike, walk or bus to work and you could win an e-bike, transit passes and more!
As the social lead, I developed and executed the digital content strategy, led the integration with Strava, and managed social posting and performance reporting to drive awareness and participation across platforms.
