As the day-to-day lead on Jimmy The Greek, I drive content strategy and execution as the brand’s agency of record. I oversee the full creative process—from ideation and concept development to hands-on direction on monthly shoots for both organic and paid channels.

In 2024, I lead shaping the brand’s social strategy, creating a full-fledged content strategy playbook and overseeing monthly performance reporting to keep our approach smart and data-driven. Beyond crafting national campaigns and always-on content, I collaborate on standout brand partnerships—think Toronto FC and Toronto Maple Leafs activations—blending big-picture storytelling with daily tactics that keep audiences engaged and coming back for more.

Check us out @jimmythegreek.jtg