belairdirect
As a creative lead on belairdirect, one of Canada’s largest insurance company, I partnered with internal creative teams to translate digital campaigns into social-first, trend-driven formats that resonate with Canadian audiences.
Most notably, I led belairdirect’s 2024 Valentine’s Day campaign, writing the cheeky music track “Safety on My Mind”, a fun nod to ’90s R&B that gets viewers in the Valentine’s mood while dropping some road safety tips. I also led art direction for the music video as well as full campaign rollout, making sure it landed everywhere with the right mix of humor and heart.