UGG (US)

As the creative lead on the UGG account, I partner closely with our US clients to deliver ad-hoc creative that drives their organic content strategy. From day-to-day posts to major seasonal campaigns during UGG Season, I ensure every piece of content supports the brand’s goals and resonates with audiences. I also provide biweekly and quarterly content analysis, bringing a strategic lens that informs decisions shared with the global CMO.

In 2024, I led the refresh of UGG’s Global Social Playbook, delivering a comprehensive guide that was shared across regional offices worldwide—helping align teams on strategy, storytelling, and creative standards.