Maple Leaf Foods

As the day-to-day lead on Maple Leaf Foods, I oversee content strategy and execution as the brand’s agency of record.

From ideating and conceptualizing creative to managing shoots with both in-house and external production partners, I provide hands-on creative direction that ensures consistency across all touch points.

I also lead the development of the brand’s social strategy and continue to guide both national campaigns and always-on content, balancing big-picture storytelling with daily engagement.

Check us out @mapleleaffoods.