Molson’s Qto5

As Canada’s oldest brewery, no one knows beer better than Molson Coors Beverage Company. To celebrate that legacy, we launched Quarter to Five — a digital content hub encouraging Canadians to check in with us every day for a dose of beer culture, storytelling, and brand connection.

As the creative lead, I developed the concept and editorial voice for the platform, writing and ideating all articles, shaping the creative look and feel, and leading product marketing write-ups and overarching creative strategy.

Check in on good times here.